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Nature of Business

The natureOfBusiness optional datum accepts either a 6-digit NAICS code or a nature of business name.

NAICS code

NAICS conversion applies to Smart Tech E+O (wholesale brokerages). For CyberRisk Tech (retail brokerages), the value is stored as sent and is not converted.
  • Provide the code as an integer string, i.e., "541511".
  • The code is converted to the matching Smart Tech E+O nature of business, and the quote request returns that name in optionalData.
  • A code that is recognized but has no matching Smart Tech E+O nature of business returns NAICS code is unavailable.
  • A value that is neither a recognized NAICS code nor a name from the Nature of business name list returns invalid_nature_of_business.

Nature of business name

It can be provided as a string chosen from one of the following and match exactly.

  • Application Service Providers / SaaS
  • Audio Visual Implementation / Consulting
  • Banking / Financial Software
  • Cloud Computing
  • Computer Aided Design Software
  • Content Delivery Network
  • Custom Software Developers
  • Customer Relationship Management Systems (CRM)
  • Data Analytics
  • Data Hosting / Co-Location Services
  • Data Management Service Providers
  • DevOps as a Service
  • Digital Advertising Agency
  • E-Cycling / Document Management / Shredding
  • E-Discovery Software
  • eLearning Software
  • Enterprise Resource Planning
  • Factory Automation Software
  • Graphic Design Software
  • Hardware Resellers
  • Hardware Resellers (Direct to Consumer)
  • Hardware Resellers (No Direct-to-Consumer Sales)
  • Healthcare Management Software
  • Identity Monitoring / Credit Report Monitoring
  • Industrial Control Systems Development and Integration
  • Internet Service Provider
  • IT Consultants
  • IT Project Management and Outsourcing Companies
  • IT Security Consultants
  • IT Staffing
  • Lead Generation Services
  • Managed Security Service Provider (ancillary exposures)
  • Managed Service Provider / Managed IT Services (MSP)
  • Medical Diagnostic Software
  • Mobile Application Developers
  • Network Installation / Maintenance
  • Online / Digital Marketplace
  • Point of Sale Systems / Software
  • Prepackaged Software Developers
  • PKI (Public Key Infrastructure) or Cryptography
  • Post Production Tech Services / VFX / Digital Mastering and Editing
  • Robotics Design
  • Software as a Service (SaaS) - API Platforms
  • Software as a Service (SaaS) - Business Processing
  • Software as a Service (SaaS) - Call Center Software
  • Software as a Service (SaaS) - Collaboration
  • Software as a Service (SaaS) - Compliance
  • Software as a Service (SaaS) - Customer Engagement
  • Software as a Service (SaaS) - Ecommerce
  • Software as a Service (SaaS) - Logistics
  • Software as a Service (SaaS) - Marketing
  • Software as a Service (SaaS) - Miscellaneous
  • Software as a Service (SaaS) - Network / Cloud Integration
  • Software as a Service (SaaS) - Workflow Management
  • Software Resellers
  • Systems Design
  • Tech Hardware Developer
  • Telecommunications Consulting
  • Telecommunication Service Providers
  • Telemedicine Systems
  • Value Added Resellers
  • Video Game Developers
  • Web Design
  • Website Hosting